New G is a site-specific, permanent installation. It is part of an architectural construction project: located under the corbel, it sheds light over the building’s main entrance on Avenue de France, in the 12th arrondissement of Paris. Like a luminous marquee, New G creates a link between the city and the architecture with a dynamic light wave made of 64 LED bars. The installation plays on the chromatic codes of Paris at night, the color temperatures of warm and cool white. This dynamic device is based on original lighting content, highlighting and vibrating the architecture in its urban context.